Photographic retouching is a way of life for glossy magazines, we are constantly bombarded with perfected; and sometimes very over-perfected; images. Bizarre though this may sound, we think this is a bad thing, it gives a very blinkered view of what the people in the image really look like at 7am in the morning, in reality they look like everyone else 'not perfect'. Although we feel that it's a bad thing we also think that everyone should have the opportunity to look and feel great about themselves so we offer all our clients full makeover retouching.
We change nothing about the person, we just add a little 'digital makeup' here and there. Working in this way also reduces the need to have photographic makeup applied in large amounts thus reducing initial costs and the risks of damage to sensitive skin. Below we have compiled a few examples of a 'before and after' shot from our client Victoria (this 'retouching' page is thanks to Victoria insisting that we create it!)
You will note that we DO NOT use the most unflattering image we could possibly produce; or find; to demonstrate our before and after images, we use the original image and the final image only, we feel that 'before and after's' cannot be compared in any other way. |